Empower Every Student and Yourself with This DECA-Aligned Toolkit
Built with DECA’s mission at its core, this toolkit is designed to inspire the next generation of leaders in marketing, finance, hospitality, and management. Each resource is thoughtfully crafted with DECA’s guiding principles of being academically prepared, community oriented, professionally responsible, and experienced in mind.
Inside this toolkit, you'll find:
- Leadership Development Bell Ringers to spark meaningful conversations and encourage ethical decision-making
- A Personal Branding Workshop to help students discover and communicate their unique value
- An Empowered Advisor Guide packed with strategies to streamline your workload, support student leaders, and prioritize your well-being
Whether you're preparing for competition season or strengthening everyday leadership skills, this toolkit helps you and your chapter thrive.
Start Strong, Think Deep
Kickstart Every Class or Meeting with Purpose
Set a powerful tone for every class or meeting with quick, thought-provoking bell ringers. These prompts are designed to spark critical thinking, ethical decision-making, and effective communication—core skills for DECA success and beyond. Each activity gets students thinking, talking, and leading with confidence; helping them build real-world skills from day one.
Additional Resources
- ARTICLE: Leadership Illuminated: Must-Read Books for DECA Members (DECA)
- ARTICLE: How to Sell Yourself (DECA)
- ARTICLE: Rules to Live By: The Nature of Ethics (DECA)
- ARTICLE: Developing Decision-Making Skills in High School Students (Everyday Speech)
- ARTICLE: Fostering SEL and Leadership Skills with Student Clubs (Edutopia)
Build a Personal Brand That Opens Doors
Help Students Uncover Their Unique Value
Personal branding is a powerful tool for students preparing for DECA competition or stepping into career opportunities. This workshop guides students through uncovering their unique strengths, passions, and goals, and then teaches them how to bring their personal brand to life visually and digitally. Students build self-awareness, sharpen their communication skills, and create standout personal brands that position them for success.
Additional Resources
Thrive as a DECA Advisor
Practical Tools to Stay Energized and Empower Student Leaders
The Empowered Advisor Guide is your blueprint for simplifying your DECA season while staying connected to your purpose. Packed with real-world strategies, reflection prompts, and wellness tools, this guide helps you manage time, prevent burnout, and build leadership capacity within your chapter. When advisors thrive, student leaders soar—this guide helps you do both.
Putting It All Together
Empower Today. Lead Tomorrow
The DECA Resources Toolkit isn’t just a collection of materials, it’s a launchpad for lifelong leadership. Whether you're guiding students through tough decisions, helping them shape their personal brand, or navigating the advisor journey yourself, these resources are here to support every step.
By bringing DECA’s mission to life in your classroom or chapter, you’re not just teaching content; you’re building confidence, character, and career readiness in the next generation of leaders.
Start today. Lead with purpose. And let this toolkit be your guide.
